Hello there! Welcome to my corner of the internet

I'm a product designer who started out writing software. Since then, I've designed smart home hardware, enterprise AI, and retail loyalty programs, among others. A stranger route than I'd planned, but an exciting one.

see my resume

From code to canvas

My first job was building software, which gave me a unique advantage in the design world. I know the cost of building what I ask for, when I ask for it. I've always believed that handing off a file counts as collaboration. It also means I'm comfortable being the person who says, "let me try building it."

My style

I show rough work early

I'd rather show something unfinished on Tuesday than something polished on Friday. Early feedback is cheap.

Developers see it first

The first person I show a design to is usually the one who'd have to build it. Feasibility saves time spent on rework.

I'm wrong fairly often

I've backed the concept I was certain about and watched the research say otherwise. Holding opinions loosely is not a bad skill to have.

Pressure stops with me

If a timeline is unreasonable, that's mine to negotiate. Not for my team to quietly absorb. I'd rather have an uncomfortable conversation than watch juniors suffer.

I like the messy beginning

No brief, no confirmed user, just a vague sense of the goal? That's usually where the interesting decisions are hiding.

Offline

Design is my career; art is my playground.

Design is my career; art is my playground.

Capable(ity)

Capable(ity)

Cycle of love

Cycle of love

Summer

Summer

Kind words

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Naghmeh Sheikhi

CRM & Loyalty Manager @BAT

Aditi’s expertise in Product Design and Research greatly improved our email marketing templates, leading to significant savings and better performance metrics. She is reliable, dedicated, and professional, always delivering high-quality work. Her strong work ethics and innovative approach make her a valuable asset to any team.

Naghmeh Sheikhi

CRM & Loyalty Manager @BAT

Aditi’s expertise in Product Design and Research greatly improved our email marketing templates, leading to significant savings and better performance metrics. She is reliable, dedicated, and professional, always delivering high-quality work. Her strong work ethics and innovative approach make her a valuable asset to any team.

Tom Chylewski

Digital Channel Manager @BAT

I had the pleasure of working with Aditi on several key projects, and her expertise in UI design and UX research was instrumental in our success. Aditi’s end-to-end design work played a crucial role in launching our web and mobile initiatives, including the Vuse mobile application, Loyalty program, and Subscription redesign. Aditi’s ability to create a comprehensive Design System to standardize design components significantly improved our workflow and consistency across projects. Her collaborative approach, especially in decision-making, working with developers, and sprint planning, ensured that our team was always aligned and focused on delivering high-quality results. Aditi is a dedicated professional with a keen eye for detail and a passion for creating seamless user experiences. Her contributions have left a lasting impact on our team and the projects we worked on together.

Tom Chylewski

Digital Channel Manager @BAT

I had the pleasure of working with Aditi on several key projects, and her expertise in UI design and UX research was instrumental in our success. Aditi’s end-to-end design work played a crucial role in launching our web and mobile initiatives, including the Vuse mobile application, Loyalty program, and Subscription redesign. Aditi’s ability to create a comprehensive Design System to standardize design components significantly improved our workflow and consistency across projects. Her collaborative approach, especially in decision-making, working with developers, and sprint planning, ensured that our team was always aligned and focused on delivering high-quality results. Aditi is a dedicated professional with a keen eye for detail and a passion for creating seamless user experiences. Her contributions have left a lasting impact on our team and the projects we worked on together.

Arnaud Gougne

Senior Director, Technology, e-Commerce & Digital Transformation @ Prestilux

Previously, Senior Digital Marketing Manager @ BAT, Arnaud was a direct manager of Aditi. His reference is available on request.

Arnaud Gougne

Front End Dev @Valtech

Previously, Senior Digital Marketing Manager @ BAT, Arnaud was a direct manager of Aditi. His reference is available on request.

Daniel Roy

Operations & Social Support Coordinator @ Le Depot Mtl

Aditi is a punctual and reliable individual who consistently demonstrates a strong sense of responsibility. She has proven herself to be a dependable volunteer, always ready to contribute with a positive attitude. One of her standout qualities is her natural leadership. She has a remarkable ability to take charge of situations and ensure that everything runs smoothly. She is particularly skilled at guiding and mentoring less experienced volunteers, offering support and guidance when needed. Her approachable demeanor makes others feel comfortable turning to her for help.

Daniel Roy

Front End Dev @Valtech

Aditi is a punctual and reliable individual who consistently demonstrates a strong sense of responsibility. She has proven herself to be a dependable volunteer, always ready to contribute with a positive attitude. One of her standout qualities is her natural leadership. She has a remarkable ability to take charge of situations and ensure that everything runs smoothly. She is particularly skilled at guiding and mentoring less experienced volunteers, offering support and guidance when needed. Her approachable demeanor makes others feel comfortable turning to her for help.

Felix-Antoine Bourbonnais

Software Developer @ Yelp

During my time at Valtech, I had the opportunity to work alongside Aditi. She excelled in collaborating with developers and had a strong understanding of the product, which facilitated seamless design integration. Her day-to-day support and work ethic were invaluable to the dev team, showcasing her reliability and proactive approach. I was particularly impressed by how Aditi’s designs enhanced the product, demonstrating her skill in blending creativity with functionality. Aditi is a talented designer with both creative and technical skills, making her a great asset to any team!

Felix-Antoine Bourbonnais

Front End Dev @Valtech

During my time at Valtech, I had the opportunity to work alongside Aditi. She excelled in collaborating with developers and had a strong understanding of the product, which facilitated seamless design integration. Her day-to-day support and work ethic were invaluable to the dev team, showcasing her reliability and proactive approach. I was particularly impressed by how Aditi’s designs enhanced the product, demonstrating her skill in blending creativity with functionality. Aditi is a talented designer with both creative and technical skills, making her a great asset to any team!

Simon Marcoux

Front End Developer @Valtech

Aditi's collaboration with the development team was crucial to the success of the projects at BAT. The collaborative approach and clear communication made it easy for our team to implement complex design elements seamlessly. We worked together over the course of 2 years to ensure that the user experience was both innovative and technically feasible.

Simon Marcoux

Front End Dev @Valtech

Aditi's collaboration with the development team was crucial to the success of the projects at BAT. The collaborative approach and clear communication made it easy for our team to implement complex design elements seamlessly. We worked together over the course of 2 years to ensure that the user experience was both innovative and technically feasible.

Let's work together.

I look forward to collaborating with talented people and teams. There's always something new we can learn from others.

Let's work together.

I look forward to collaborating with talented people and teams. There's always something new we can learn from others.

Let's work together.

I look forward to collaborating with talented people and teams. There's always something new we can learn from others.